Performance Optimization Expert

3 days ago

Solapur, Maharashtra, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000
Job Title: Performance Optimization Expert

Overview: As a performance marketing expert, you will be responsible for planning, executing, and optimizing paid digital campaigns to drive business growth. We seek an individual with a proven track record in ROI-driven marketing and analytical skills to manage campaigns effectively.

Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across platforms (Google Ads, Facebook/Instagram Ads, programmatic ads, media buying).
  • Develop and implement media plans to achieve maximum ROI, leveraging data analytics and insights to inform decision-making.
  • Collaborate with cross-functional teams to ensure campaign alignment with overall business objectives.
  • Monitor and analyze campaign performance using data tools like Google Analytics and Data Studio.
  • Manage budgets and allocate resources efficiently to maximize quality of lead generation.

Requirements: To be successful in this role, candidates should possess the following skills and qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 3+ years of hands-on experience in running paid ad campaigns (Google, Meta, programmatic ads, media buying).
  • Strong analytical mindset and ability to interpret complex data sets.
  • Proficiency in tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.

Nice to Have: While not required, experience in EdTech or digital marketing training domains can be beneficial.

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