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Strategic Analytics Leader

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About Us

We are a leading lifestyle retailer with a diverse portfolio of homegrown and international brands.

Job Overview

We seek a strategic and hands-on analytics leader to drive customer and business insights. This role will be at the heart of data-driven decision-making – shaping promotion strategies, customer engagement, loyalty measurement, and advanced analytics adoption.

Key Responsibilities

  • Develop business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
  • Define and operationalize KPIs that measure customer lifecycle health, retention, and loyalty.
  • Prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
  • Manage and mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
  • Explore and pilot AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
  • Ensure clear, actionable communication of insights to leadership and cross-functional teams.

Requirements

  • 6+ years of experience in business insights, analytics, or customer intelligence.
  • Strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn, CLTV).
  • Hands-on expertise with analytics tools, dashboards (Power BI, Tableau, or similar), and SQL.
  • Experience in leading a small analytics team or mentoring analysts.
  • Exposure to AI/ML applications in CRM such as churn prediction, propensity models, and uplift modeling is a strong plus.
  • Strong stakeholder management and communication skills to translate data into business action.

Why Join Us

  • Be the custodian of insights at a leading lifestyle brand.
  • Shape customer retention, loyalty, and engagement strategy with data at the core.
  • Lead high-visibility projects that directly impact growth and revenue.
  • Work in a culture that values innovation, ownership, and data-driven decision-making.