Head of Product Marketing

5 days ago


Mumbai, Maharashtra, India Zycus Full time
Job Title: Head of Product Marketing

Zycus is seeking a seasoned marketing leader to drive the growth and adoption of our B2B product suite. As Head of Product Marketing, you will be responsible for developing and executing comprehensive go-to-market strategies for new and existing products.

Key Responsibilities:
  • Develop and execute product marketing strategies to drive awareness, adoption, and engagement.
  • Craft compelling product messaging and positioning that differentiates Zycus from the competition.
  • Collaborate closely with product development and sales teams to ensure alignment and success.
  • Build a robust content strategy that attracts, educates, and converts target audiences across various digital channels.
  • Lead the creation of high-quality content showcasing Zycus' value proposition.
Requirements:
  • 15+ years of experience in B2B marketing, with a strong track record of success in product marketing and content marketing.
  • Proven experience in developing and executing successful go-to-market strategies for SaaS products.
  • Demonstrated expertise in digital marketing channels (SEO, SEM, social media, email marketing, analytics).
  • Deep understanding of the enterprise procurement landscape and Zycus' competitive environment.
  • Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
  • Strong leadership and collaboration skills, with the ability to build and motivate a team.
About Zycus:

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. We have been consistently recognized by Gartner, Forrester, and other analysts for our Source to Pay integrated suite. Our revolutionary Merlin AI Suite takes over tactical tasks and empowers procurement and AP officers to focus on strategic projects.

We are committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic.



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