Head of Product Marketing and Content Creation

2 weeks ago


Mumbai, Maharashtra, India Zycus Full time
Job Description

At Zycus, we are seeking a highly skilled and strategic leader to head our Product and Content Marketing team. This role will be responsible for developing and executing comprehensive go-to-market strategies for our products, crafting compelling product messaging and positioning, and building a robust content strategy that attracts, educates, and converts target audiences.

Key Responsibilities:
  • Product Marketing: Develop and execute go-to-market strategies for new and existing products, craft compelling product messaging and positioning, and own the product lifecycle from roadmap planning to launch and beyond.
  • Content Marketing: Build a content strategy that showcases Zycus' value proposition, lead the creation of high-quality content, and manage and optimize the Zycus website for organic search visibility and lead generation.
  • Digital Marketing Expertise: Demonstrate a deep understanding of digital marketing channels and their application in B2B SaaS marketing, stay current with emerging trends and technologies, and leverage data and analytics to measure and optimize campaign performance.
  • Leadership: Build and lead a high-performing Product and Content Marketing team, partner with other departments to ensure a unified brand voice and marketing strategy, and effectively communicate marketing goals, plans, and results to senior leadership.
Qualifications:
  • 15+ years of experience in B2B marketing, with a strong track record of success in product marketing and content marketing.
  • Proven experience in developing and executing successful go-to-market strategies for SaaS products.
  • Demonstrated expertise in digital marketing channels and their application in B2B SaaS marketing.
  • Deep understanding of the enterprise procurement landscape and Zycus' competitive environment.
  • Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
  • Strong leadership and collaboration skills, with the ability to build and motivate a team.
  • Possession for technology and innovation, with a "digital-first" mindset.


  • Mumbai, Maharashtra, India FYI CREATIVE MARKETING Full time

    Job OverviewFYI CREATIVE MARKETING seeks a skilled Content Creation Specialist to develop and implement engaging digital content strategies that drive business results.Key Responsibilities:Conceptualize and create multiple social and digital content plays that align with our brand voice and messaging.Optimize social media posts to resonate with our target...


  • Mumbai, Maharashtra, India FYI CREATIVE MARKETING Full time

    About the Role:We are seeking a highly skilled Content Creation Specialist to join our team at FYI Creative Marketing.Responsibilities:Develop and implement content strategies that drive engagement and conversions.Conceptualize and create high-quality content for various marketing channels.Collaborate with the Art Director and Content Head to create...


  • Mumbai, Maharashtra, India Pepper Content Full time

    About Pepper ContentWe are a global marketplace connecting companies with top content creators to streamline content production across various industries.With a network of over 100,000 freelancers, we work with the top 5% of talent to deliver high-quality content to our clients, including Amazon, Airtel, Google, HDFC Bank, and Adani.The RoleWe are seeking a...


  • Mumbai, Maharashtra, India Zycus Full time

    Job Title: Head of Product MarketingZycus is seeking a seasoned marketing leader to drive the growth and adoption of our B2B product suite. As Head of Product Marketing, you will be responsible for developing and executing comprehensive go-to-market strategies for new and existing products.Key Responsibilities:Develop and execute product marketing strategies...


  • Mumbai, Maharashtra, India Pepper Content Full time

    Content Marketing Project Manager at Pepper ContentPepper Content is building a global content marketing platform that brings companies and content creators together to scale up content creation processes across various industries and categories. Our platform helps marketers manage all their activities ranging from content creation to workflow management and...

  • Content Director

    3 weeks ago


    Mumbai, Maharashtra, India FYI CREATIVE MARKETING Full time

    Job Title: Content HeadAbout the Role:FYI Creative Marketing is seeking a highly skilled Content Head to lead our content development efforts and drive our cross-platform content strategy. As a key member of our team, you will be responsible for managing a content team and providing editorial, creative, and technical support to team members.Key...


  • Mumbai, Maharashtra, India Pepper Content Full time

    {"title": "Content Marketing Project Manager", "description": "At Pepper Content, we're building a global content marketing platform that connects companies and content creators to scale up content creation processes. With a network of top 5% talent and over 2500+ customers, including Amazon, Adobe, and Google, we're revolutionizing the way businesses manage...


  • Mumbai, Maharashtra, India Pepper Content Full time

    Job Title: Senior Content Marketing Project ManagerAt Pepper Content, we're building a global content marketing platform that connects companies and content creators to scale up content creation processes. We're looking for a Senior Content Marketing Project Manager to join our team and help us achieve our goals.Key Responsibilities:Create and execute...


  • Mumbai, Maharashtra, India Pepper Content Full time

    Join Our Team as a Content Marketing Project ManagerAt Pepper Content, we're building a global content marketing platform that connects companies and content creators to scale up content creation processes. Our platform has already attracted over 150,000+ freelance content creators, and we work with top talent and 2500+ customers like Amazon, Adobe, Google,...

  • SEO Practice Head

    3 weeks ago


    Mumbai, Maharashtra, India Pepper Content Full time

    SEO Practice HeadPepper Content is revolutionizing the content landscape by connecting companies with content creators to scale up content creation processes across multiple verticals and languages.We are seeking a seasoned SEO Practice Head to lead our SEO team and drive our search engine optimization efforts to new heights. The ideal candidate will have a...


  • Mumbai, Maharashtra, India Pepper Content Full time

    About Pepper ContentWe are a global marketplace connecting companies with top content creators to streamline content production across various industries. Our network includes over 100,000 freelancers, but we only work with the top 5% of talent. Our client base includes over 2,500 companies, such as Amazon, Airtel, Google, HDFC Bank, Adani, Infosys, and many...

  • Production Manager

    6 days ago


    Mumbai, Maharashtra, India PINKVILLA Full time

    **Job Overview:**Pinkvilla is seeking a seasoned Production Head to lead our content production team in creating high-quality digital content across various formats. This role requires a strategic thinker who can oversee the entire production process, ensuring all projects align with brand goals, maintain high production standards, and meet deadlines.**Key...


  • Mumbai, Maharashtra, India FYI CREATIVE MARKETING Full time

    Position: Full TimeJob SummaryFYI CREATIVE MARKETING is seeking a skilled Content Writer – AEC Subject Specialist to join our team. As a key member of our content creation team, you will be responsible for developing high-quality content for our AEC clients.Key ResponsibilitiesConceptualize and write engaging social and digital content plays for AEC...


  • Mumbai, Maharashtra, India The Brand Saloon Full time

    Role Summary: As a Content Creation Specialist at The Brand Saloon, you will be responsible for producing high-quality content for our digital channels.Key Responsibilities:Develop and implement content strategies to engage our target audienceCollaborate with cross-functional teams to create compelling contentAnalyze and report on content performance...

  • Content Writer

    3 weeks ago


    Mumbai, Maharashtra, India FYI CREATIVE MARKETING Full time

    Job Title: Sr. Content WriterJob Summary:We are seeking a highly skilled and experienced Sr. Content Writer to join our team at FYI Creative Marketing. The successful candidate will be responsible for creating high-quality, engaging content for our clients across various digital platforms.Key Responsibilities:Develop and implement content strategies to...

  • Content Strategist

    3 weeks ago


    Mumbai, Maharashtra, India FYI CREATIVE MARKETING Full time

    Position: Full TimeJob SummaryFYI Creative Marketing is seeking a highly skilled Content Writer to join our team. As a Content Writer, you will be responsible for creating high-quality, engaging content for our clients across various digital platforms.Key ResponsibilitiesDevelop and implement content strategies to meet business objectives.Write and edit...

  • SEO Practice Head

    5 days ago


    Mumbai, Maharashtra, India Pepper Content Full time

    Job Title: SEO Practice HeadJob Summary: We are seeking a dynamic and experienced SEO Practice Head to lead our SEO team and drive our search engine optimization efforts to new heights. The ideal candidate will have a proven track record of developing and implementing successful SEO strategies, managing a team of SEO professionals, and delivering measurable...


  • Mumbai, Maharashtra, India ReachIvy Full time

    Job Title: Content WriterAbout ReachIvy:ReachIvy is an educational services firm based in Mumbai, India. We are a start-up founded by HBS (MBA'2010) and CMU (Tepper'2003) alum Vibha Kagzi and focus on the higher education space in India.Job Description:We are seeking a skilled Content Writer to join our team at ReachIvy. As a Content Writer, you will be...


  • Mumbai, Maharashtra, India i-Qode Digital Solutions Private Limited Full time

    Key Responsibilities:Develop and implement content marketing strategies to engage target audiences.Create high-quality content across various platforms to drive brand awareness and lead generation.Collaborate with cross-functional teams to align content with business goals and objectives.Requirements:Proven experience in content marketing and creation.Strong...


  • Mumbai, Maharashtra, India Zycus Full time

    Job Title: Head of Product MarketingAbout the Role:Zycus is seeking a seasoned marketing professional to lead our Product Marketing team. As Head of Product Marketing, you will be responsible for developing and executing comprehensive go-to-market strategies for our products. Your expertise in digital marketing channels, including SEO, SEM, social media, and...