
Consumer Brand Developer
4 days ago
The primary scope of this position is to contribute to brand development across various solution areas under our portfolio of products.
- Project management of task items based on strategic objectives for the solution area(s)
- Market Understanding: Knowledge of the target audience, their triggers and barriers, competitive landscape, etc.
- New Product Development (NPD): Communication creation across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc.
- Communication Development: Managing consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.
- Data Analytics: Driving measurement and learnings for marketing initiatives
- Stakeholder Management: Collaboration with cross-functional teams and external partners/agencies/vendors
- Offline Understanding: Market visits to track offline business health metrics like distribution, ECO/Unique ECO, primary & secondary revenue, visibility, and planogramming.
- Other activities to support portfolio management, sales support, customer service, etc. to drive product success.
Key Responsibilities:
- To manage projects aligned with company objectives
- To analyze market data and provide insights
- To develop effective communication strategies
- To collaborate with stakeholders
- To conduct market research
- To manage data analytics
- To perform other tasks as needed
Requirements:
- Bachelor's degree in a related field such as business or communications
- Experience in handling offline channels is essential
- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing
- Able to work independently and as part of a team
- Able to prioritize multiple projects simultaneously
- Passionate about building a consumer brand
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