Offline Branding Lead

5 days ago


Aligarh, Uttar Pradesh, India beBeeBrand Full time ₹ 12,50,000 - ₹ 17,50,000

Job Overview:

We are seeking a skilled professional to lead our offline branding efforts and ensure consistent branding across all touchpoints.

The Senior Brand Manager will define and maintain brand consistency across buses, lounges, uniforms, and other offline assets.

Key Responsibilities:

  1. Develop branding guidelines for offline touchpoints and ensure compliance across all Zingbus assets.
  2. Work closely with vendors to execute bus branding, uniforms, and other physical branding assets.
  3. Collaborate with the Operations team to enforce branding across buses and maintain consistency in execution.
  4. Implement visibility mechanisms to track branding effectiveness and maintain standardization.

Requirements:

  • 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
  • Strong understanding of offline branding execution, vendor coordination, and operations alignment.
  • Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
  • Ability to manage multiple projects simultaneously and work with cross-functional teams.
  • Strong negotiation and relationship management skills for vendor coordination.
  • Detail-oriented with a passion for brand consistency and execution excellence.


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