Offsite Campaign Manager

3 days ago

Aligarh, Uttar Pradesh, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Marketing Lead

About Us:

We are dedicated to revolutionizing education by providing high-quality learning at affordable prices.

Role Overview:

We seek a dynamic and driven professional to lead offline marketing initiatives.

Key Responsibilities:

  • Lead and execute offline marketing strategies to drive student acquisition and brand awareness.
  • Plan and manage above-the-line (ATL) activities such as hoardings, radio campaigns, newspaper ads.
  • Drive below-the-line (BTL) campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Organize and manage seminars and workshops in educational institutions.
  • Collaborate with academic and counseling teams to ensure marketing alignment with business objectives.
  • Track campaign performance and optimize for better return on investment.
  • Manage vendor relationships, logistics for on-ground events and campaigns.
  • Conduct market research to identify trends, opportunities, and competitor strategies.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is an asset.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges, coaching institutes).
  • Excellent communication, negotiation, and team management skills.
  • Self-starter with ability to work independently and drive results.

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