Digital Campaign Strategist

2 weeks ago

Aligarh, Uttar Pradesh, India beBeeCampaign Full time ₹ 8,00,000 - ₹ 15,00,000

We are seeking a detail-oriented professional to oversee the planning, execution, and optimization of digital advertising campaigns.

About This Role

This role involves overseeing campaign performance on a daily basis, ensuring key performance indicators (KPIs) such as click-through rate, cost per impression, cost per acquisition, and return on investment are being met.

Key Responsibilities:
  • Campaign Planning: Develop and execute campaigns across various platforms, including programmatic channels and mobile user acquisition platforms.
  • Campaign Monitoring: Regularly monitor campaign performance and make adjustments as needed to improve delivery, scale, and efficiency.
  • Campaign Optimization: Optimize campaigns to enhance their overall performance.
  • Reporting: Prepare and share detailed performance reports with actionable insights and recommendations.
  • Collaboration: Collaborate closely with internal teams to drive campaign success.
  • Troubleshooting: Troubleshoot tracking, delivery, or pacing issues promptly.
  • Industry Knowledge: Stay up-to-date with industry trends, platform updates, and best practices.
Requirements:
  • A minimum of 1-3 years of experience in campaign management, preferably in the field of programmatic, UA, or digital advertising.
  • Strong analytical skills and experience with campaign reporting and optimization.
  • Familiarity with ad platforms, including demand-side platforms, Google Ads, Facebook Ads, and mobile measurement partners like AppsFlyer, Firebase, or Adjust.
  • Proficiency in Excel or Google Sheets for data analysis and reporting.
  • Ability to multitask and manage multiple campaigns simultaneously.
  • Excellent problem-solving skills and a proactive approach.
  • Effective communication and collaboration abilities.
What You Will Gain

This opportunity allows you to develop your expertise in campaign management and contribute to driving business growth through innovative digital marketing strategies. We offer a dynamic work environment that fosters collaboration and continuous learning. Join our team and take advantage of this chance to grow professionally and personally.

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