Digital Campaign Manager

16 hours ago

Aligarh, Uttar Pradesh, India beBeeProgrammatic Full time ₹ 12,00,000 - ₹ 17,00,000

We are an integral part of a global media and advertising agency holding company, one of the largest in the world. Our branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services.

Our team plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey.

This is an exciting opportunity to work on campaigns across different Demand-Side Platforms (DSPs) and related platforms. You will:

  • Successfully manage day-to-day performance of campaigns, ensuring all Key Performance Indicators (KPIs) are met.
  • Coordinate campaign executions across all regions, serving as primary point of contact with stakeholders.
  • Manage campaigns on DSPs through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags.
  • Work with our team to develop best-in-class solutions based on available technology.
  • Oversee media tracking and analytics setup and implementation.
  • Communicate daily format, screen, and inventory performance to clients and agencies as needed.

This may be the right opportunity for you if you have:

  • 4 to 6 years of experience in managing programmatic campaigns for large clients.
  • Expert-level knowledge of digital programmatic buying with hands-on experience using demand-side platforms, including DV360/TTD/Amazon DSP.
  • A working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

You will be responsible for managing day-to-day campaign performance, coordinating executions, and developing best-in-class solutions. If you have expertise in programmatic buying and a passion for delivering results, we encourage you to apply.

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