
Senior Digital Campaign Specialist
6 days ago
We are a key part of a global media and advertising agency holding company. Annalect India plays a crucial role in providing products and services to global agencies in areas of Creative Services, Technology, Marketing Science, Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are rapidly growing and looking for talented professionals to join us on this journey.
This is an exciting role that involves guiding the team to set up and execute digital media campaigns using ad servers like Google Campaign Manager 360, Ad Form, Flashtalking etc.
- Set up and execute digital media campaigns using ad servers.
- Apply quality framework to maintain high-quality work from the team.
- Monitor day-to-day operations and identify potential gaps in the process.
- Troubleshoot campaign tracking issues across platforms/Ad-tech and provide proactive solutions.
- Assess training requirements for the team to ensure smooth account transitions.
- Address team concerns and provide insights to minimize potential risks.
To succeed in this role, you should have:
- A full-time graduate degree (mandatory).
- 5-7 years of experience in managing digital media campaigns.
- Extensive knowledge of ad serving technology tools and campaign management workflows.
- Solid understanding of third-party tag specifications and ad verification tools.
- Excellent analytical skills and problem-solving abilities.
- Strong written and verbal communication skills.
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