Creative Content Specialist

4 days ago

Aligarh, Uttar Pradesh, India beBeeCopywriter Full time ₹ 36,00,000 - ₹ 60,00,000

**About Us**

We're a fast-growing, consumer-first direct-to-consumer skincare brand. We are India's first psychodermatology company.

Our mission is to create meaningful and memorable brand experiences – and the words we use matter.

We're seeking a creative and strategic copywriter who understands consumer psychology and can turn that insight into powerful, high-converting copy.

**Key Responsibilities:**

  • Write compelling, on-brand copy for meta ads, Google ads, emailers, landing pages, product detail pages (PDPs), banners, and more.
  • Collaborate closely with designers, marketers, and product teams to develop integrated campaign concepts.
  • Craft persuasive product storytelling and benefit-led messaging tailored for e-commerce.
  • Develop and maintain a consistent brand tone and voice across all customer communication.
  • Write SEO-optimized blog content for both on-page and off-page SEO efforts.
  • Analyze performance of copy and iterate based on real data.
  • Stay updated with digital trends, consumer behavior, and competitor messaging in the direct-to-consumer space.

**What You Bring:

  • 3–6 years of proven copywriting experience with a D2C brand or digital agency serving D2C clients.
  • Strong understanding of consumer psychology and nuances of direct response copywriting.
  • A strong portfolio showcasing work across digital ad campaigns, product pages, website content, and SEO blogs.
  • Proficiency in writing SEO-friendly long-form content.
  • Ability to simplify complex ideas into clear, compelling messaging.
  • Attention to detail with excellent grammar, syntax, and editing skills.
  • Self-starter attitude with ability to juggle multiple projects and meet tight deadlines.

**Bonus Points If You Have:

  • Experience with email marketing and retention marketing.
  • Understanding of conversion rate optimization (CRO) best practices.
  • A passion for branding, storytelling, and user experience.

**What We Offer:

  • Competitive salary and performance incentives.
  • A collaborative, growth-focused environment.
  • Exposure to fast-paced brand-building from the ground up.
  • Opportunities to lead and own big creative projects.
  • Learning and development support.

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