Digital Marketing Strategist

5 days ago


Jaipur, Rajasthan, India Thrillophilia Full time
About Thrillophilia

We are a leading travel and tourism company looking for a skilled Digital Marketing Strategist to join our team in Jaipur.

Salary

The estimated salary for this role is ₹600,000 - ₹900,000 per annum, depending on experience.

Job Description

As a Performance Marketing Executive at Thrillophilia, you will be responsible for developing and executing paid marketing campaigns across multiple channels. Your primary focus will be on Google Ads, Facebook, and Instagram, with the goal of driving high-quality leads and maximizing ROI.

You will work closely with our content and design teams to ensure optimal campaign performance and drive measurable results. Key responsibilities include:

  • Planning, executing, and optimizing paid marketing campaigns across multiple channels (Google Ads, Facebook, Instagram, etc.).
  • Analyzing performance data to provide actionable insights, improve campaign ROI, and maximize lead generation.
  • Managing budgets, bids, and creatives to ensure campaigns meet KPIs and deliver high-quality leads.
  • Conducting A/B testing of ads, landing pages, and audience segments to improve overall performance.
  • Collaborating with content, design, and SEO teams to ensure cohesive and effective marketing strategies.
  • Maintaining up-to-date knowledge of market trends, competitor activity, and emerging digital marketing tools to keep strategies innovative.
Qualifications and Skills

To be successful as a Performance Marketing Executive, you should have:

  • 1-3 years of experience in performance marketing, with a proven track record of managing paid campaigns across Google Ads, Facebook, and other platforms.
  • Proficiency in Google Analytics, Google Ads, and Facebook Ads Manager.
  • Strong analytical skills and the ability to interpret data and trends to drive actionable strategies.
  • Experience in A/B testing, campaign optimization, and audience targeting.
  • Excellent communication and teamwork skills.
Benefits

As a member of our team, you can expect:

  • A competitive salary and benefits package.
  • Ongoing training and development opportunities.
  • A collaborative and dynamic work environment.


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