Digital Marketing Strategist
1 month ago
Company Overview:
Shri Genesis Software Solutions is a dynamic and innovative company that offers cutting-edge software solutions to various industries.
Salary:
We offer an attractive salary of $60,000 - $80,000 per annum, commensurate with experience.
Job Description:
The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our services and products. This role will play a crucial part in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads.
Key Responsibilities:
- Design and execute digital marketing campaigns, including SEO, PPC, email marketing, and social media.
- Monitor and report on campaign performance, gaining insight and assessing against goals.
- Develop engaging content for various platforms, including websites, blogs, and social media.
- Manage online presence, ensuring cohesive branding and messaging across all channels.
- Analyze traffic trends using analytics tools and adjust strategies as needed.
- Collaborate with cross-functional teams to create integrated marketing strategies.
- Stay up-to-date with the latest trends and technologies in digital marketing.
Required Skills and Qualifications:
To be successful in this role, you will need:
- Proven experience in digital marketing or a similar field.
- Strong understanding of digital marketing concepts, strategies, and best practices.
- Experience in managing social media platforms and digital advertising (Google Ads, Facebook Ads).
- Familiarity with web analytics tools (e.g., Google Analytics, SEMrush).
- Content creation skills, with a keen eye for aesthetics and attention to detail.
- Excellent communication and interpersonal skills.
- Able to work independently as well as in a team environment.
- Data-driven approach to decision making.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
Benefits:
We offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.
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