Digital Marketing Strategist
1 month ago
We are seeking an experienced and creative Digital Marketing Strategist to join our team at Adhunika Furnitures.
About the Role:This is a full-time position responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across various digital channels. The ideal candidate is data-driven, creative, and skilled at engaging audiences online to achieve brand objectives and drive growth.
The successful candidate will be responsible for managing pay-per-click (PPC) advertising campaigns, including Google Ads, Facebook Ads, and other paid media. They will also oversee and optimize the company's social media presence, including creating engaging content and managing interactions on platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
In addition, they will plan and execute SEO/SEM strategies to improve organic search rankings and generate website traffic. They will design, build, and maintain our social media presence, ensuring high levels of web traffic and customer engagement.
Key Responsibilities:
- Develop, execute, and manage digital marketing campaigns that promote the company's products and services across all digital channels.
- Oversee and optimize the company's social media presence, including creating engaging content and managing interactions on platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
- Plan and execute SEO/SEM strategies to improve organic search rankings and generate website traffic.
- Manage pay-per-click (PPC) advertising campaigns, including Google Ads, Facebook Ads, and other paid media.
- Design, build, and maintain our social media presence, ensuring high levels of web traffic and customer engagement.
- Track, measure, and report on the performance of all digital marketing campaigns, including metrics such as impressions, engagement, conversions, and return on investment (ROI).
- Collaborate with content creators, graphic designers, and other team members to create and optimize engaging digital content.
- Conduct market research and competitor analysis to identify new trends, insights, and opportunities.
- Monitor and manage email marketing campaigns, including audience segmentation, content creation, and performance analysis.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
To be successful in this role, you will need:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketing Strategist or similar role, preferably in B2B or B2C settings.
- In-depth knowledge of various digital marketing channels, including social media, SEO/SEM, email marketing, and content marketing.
- Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads, and email marketing software (e.g., Mailchimp).
- Strong understanding of web analytics, content management systems (CMS), and basic HTML/CSS.
- Excellent communication, writing, and editing skills.
- Strong analytical skills and data-driven thinking.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
$85,000 - $110,000 per year.
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