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Digital Marketing Strategist for Enhanced University Presence

1 month ago

Jaipur, Rajasthan, India IIHMR University Full time
Job Title: Digital Marketing Strategist for Enhanced University Presence

We are seeking an experienced Digital Marketing Strategist to join our team at IIHMR University. This role is critical in enhancing our university's digital presence and driving effective online marketing campaigns.

About the Role:

The successful candidate will be responsible for managing our social media platforms, optimizing paid ad campaigns, and fostering engagement across all digital channels. This position requires a strong understanding of digital marketing principles, social media management, and content creation.

Key Responsibilities:
  • Manage Social Media Handles: Oversee the university's social media presence on Facebook, Instagram, Twitter, and YouTube.
  • Content Publishing: Create, curate, and publish engaging content across all platforms.
  • Ads Expertise: Develop, execute, and manage Facebook Ads and Google Ads campaigns.
  • Performance Optimization: Monitor ad performance, analyze data, and implement optimization strategies to maximize ROI.
Requirements:
  • 3-5 years of experience in digital marketing, with a focus on social media management, ads, and content creation.
  • Proficiency in managing social media platforms such as Facebook, Instagram, Twitter, and YouTube.
  • Expertise in Facebook Ads, Google Ads, and other digital advertising platforms.
  • Strong analytical skills with the ability to optimize campaigns for maximum ROI.
  • Bachelor's or Master's degree in Marketing, Communications, Digital Marketing, or a related field.
Salary Information:

The estimated salary range for this position is $80,000 - $120,000 per annum, depending on experience and qualifications.