Digital Marketing Strategist for SaaS

1 week ago


Jaipur, Rajasthan, India RoboMQ Full time
Overview

At RoboMQ, we are an API and data integration company that enables enterprises to automate critical business processes. Our goal is to reduce costs, improve operational effectiveness, and provide better customer and employee experience.


About the Role

We are hiring a Digital Marketing Strategist who can communicate our product marketing strategy through words and images with a focus on inbound marketing for SaaS software products. This individual will be responsible for creating and leading content for all inbound channels - website, white papers, blogs, presentations, and social media. The role requires strong digital marketing skills and experience in content creation, lead generation, and pipeline management.


Key Responsibilities
  • Express complex technology use cases in simple coherent text for consumption on the web, social media, and as white papers and case studies
  • Create and manage inbound marketing campaigns
  • Work with the product team to align the marketing messaging with the product roadmap
  • Manage leads, prospects, and sales activity on marketing tools and CRM platform
  • Work with technical teams in designing UX and visual elements

Requirements

The ideal candidate should have:

  • A bachelor's or master's degree preferably in Journalism, science, humanities, literature, technology, or marketing
  • Strong English language skills in verbal and written communication
  • Prior experience in content marketing, content writing, and lead generation for software companies
  • Able to create and run digital marketing campaigns on social media, ads, and email
  • Experience in managing partnership and ecosystems and marketplaces

What We Offer

We offer a competitive salary of ₹1200000 per annum, depending on experience, and a results-oriented culture. At RoboMQ, you'll get the opportunity to work in a fast-moving, award-winning high growth SaaS company with fast accelerated growth for high performers who want to make an impact.



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