Business Development Manager

2 weeks ago

Hyderabad, Telangana, India beBeeOphthalmology Full time ₹ 90,00,000 - ₹ 1,26,00,000

Key Account Manager Job Overview

We are seeking a highly skilled key account manager to spearhead growth in the ophthalmology portfolio. This leadership role is pivotal in strengthening long-term strategic partnerships, driving market penetration, and maximizing revenue across priority accounts.

Account Leadership

- Develop and execute account development plans for high-value customers, ensuring alignment with business growth objectives.

- Drive strategic discussions with hospital leadership, surgeons, and procurement stakeholders, positioning the IOL portfolio as a clinical and commercial differentiator.

- Ensure repeat business, brand loyalty, and sustained wallet share expansion across assigned territories.

Sales Growth & Execution

- Achieve and exceed defined sales, revenue, and upgrade targets within the assigned geography.

- Drive product adoption for Genesis, Toric, Multifocal, and EDOF lenses, positioning them as premium solutions for varied clinical needs.

- Lead bundling strategies, commercial negotiations, and value-based selling initiatives to optimize portfolio penetration.

Market Expansion & Development

- Identify and capitalize on new opportunities within existing accounts while nurturing prospective accounts.

- Utilize marketing intelligence, referral channels, and CRM-driven leads to unlock additional sales avenues.

- Leverage e-commerce platforms and digital engagement strategies to enhance customer reach and satisfaction.

Customer Engagement & Retention

- Serve as a trusted advisor to surgeons and decision-makers, ensuring their evolving needs are met with tailored solutions.

- Implement a structured customer feedback loop, driving continuous improvement in product offerings and service delivery.

- Ensure proactive engagement in training, workshops, and scientific discussions to enhance clinical adoption.

Operational Excellence

- Monitor collections, payment cycles, and commercial terms to safeguard organizational interests.

- Ensure accurate forecasting, reporting, and market intelligence sharing with internal stakeholders.

- Drive cross-functional collaboration with marketing, supply chain, and medical affairs teams to ensure seamless customer experience.

Required Skills & Competencies

Functional Expertise

- Proven track record in strategic sales, KAM, and high-value relationship management.

- In-depth understanding of ophthalmic surgery, IOL product lines, and competitive landscape.

- Proficiency in CRM tools, data analytics, and sales performance tracking systems.

Leadership Competencies

- Business Acumen: Ability to translate business goals into actionable growth strategies.

- Negotiation Mastery: Skilled in closing high-value deals with senior stakeholders.

- Relationship Orientation: Exceptional ability to nurture long-term, trust-based partnerships.

- Results Focus: Strong drive to exceed revenue and account penetration targets.

- Adaptability: Agile in navigating market shifts, competitive pressures, and evolving client expectations.

- Ethical Leadership: Upholds integrity, transparency, and compliance with organizational values.

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