Regional Growth Strategy Manager

4 days ago

Kolkata, West Bengal, India beBeeCommercial Full time ₹ 15,00,000 - ₹ 28,00,000
Key Performance Objectives:
  • Business Collaboration:
  • Establish and manage effective communication between the regional team and head office to leverage business opportunities.
  • Data Analysis & Action Planning:
  • Examine sell-in/sell-out data to identify distribution gaps, threats, and opportunities.
  • Recommend and implement corrective actions based on insights.
  • Competitive Benchmarking:
  • Monitor and report competitor activities, service models, and infrastructure regularly.
  • Coverage & Service Gaps:
  • Identify gaps in market coverage and collaborate with field sales to address them.
  • Conduct infrastructure health assessments and implement aligned corrective actions with RCCM and Region Head.
  • Sales Capability Enhancement:
  • Drive and implement sales capability initiatives to enhance field team effectiveness.
  • Support regional sales leadership in capability development and performance enhancement.
  • Rural GTM Development:
  • Partner with regional leaders to design and pilot rural Go-To-Market (GTM) strategies relevant to regional priorities.
  • Alternate & Hospital Channel Support:
  • Collaborate with expert and customer marketing teams to operationalize alternate and hospital channel GTM models.
  • Commercial Excellence Initiatives:
  • Promote SFA (Sales Force Automation) adoption and resolve related issues.
  • Ensure DMS (Distributor Management System) compliance and effective 'Ways of Working' with retail distributors.
Educational & Professional Qualifications:
  • Education:
  • Master's degree in General Management / Business Administration.
  • Skills:
  • Strong interpersonal, analytical, and communication skills.
  • Proficiency in Excel and PowerPoint.
  • Ability to manage multiple tasks in a fast-paced environment.
  • Experience:
  • Minimum 4+ years of experience, with at least 1 year in customer marketing in the consumer industry.
  • Prior experience in a similar role is preferred.
Stakeholder Engagement:
  • Internal:
  • Regional Leaders (RCCM, ASMs, RH), HO Customer Marketing Managers, Field Sales Teams (TSEs, ASEs).
  • External:
  • Retail Distribution Wholesalers, Retailers, Key Accounts, Vendors.

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