Digital Performance Marketer

20 hours ago

Coimbatore, Tamil Nadu, India beBeeMarketing Full time ₹ 24,00,000 - ₹ 42,00,000
Job Title:

Performance Marketing Lead


Job Description:

About our company:

We are a leading AI-first tutoring platform, helping children build strong English communication and math foundations. We are backed by top investors and a strong team, scaling rapidly across India and beyond.

Our ideal candidate will have deep technical expertise, sharp analytical skills, and proven experience in managing large-scale budgets in high-growth D2C environments.

Key Responsibilities:

  • Own the end-to-end performance marketing function.
  • Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and emerging platforms.
  • Lead budget planning, allocation, and ROI tracking with a focus on customer acquisition and retention.
  • Build and manage a high-quality performance marketing funnel, ensuring CAC, LTV, and payback period benchmarks are consistently achieved.
  • Rapidly experiment with creatives, audiences, and bidding strategies to improve efficiency.
  • Collaborate with creative, product, and data teams to drive conversion rate optimization and campaign impact.

Requirements:

  • 6–10 years of experience in performance marketing, with a minimum of 2–3 years in a fast-growing D2C brand.
  • Proven track record of managing large-scale ad spends across multiple platforms.
  • Deep expertise in Meta Ads, Google Ads, and TikTok Ads, with strong technical know-how in campaign setup, attribution, and optimization.
  • Strong analytical skills, with experience in cohort analysis, funnel tracking, and performance dashboards.
  • Hands-on experience with tools such as GA4, Google Tag Manager, AppsFlyer, Mixpanel.
  • Strong stakeholder management skills and ability to work cross-functionally with creative, product, and growth teams.

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