Digital Marketing Manager

2 weeks ago

Coimbatore, Tamil Nadu, India QBrainX Inc Full time

Job Title Digital Marketing Manager Female candidates are preferred Exp level - 8 yearsLocation Coimbatore Work From Office - Female candidate is preferred- Looking for an immediate joiner or who can join us with in 20 to 30 days is Preferred Job Summary We are looking for a highly skilled Digital Marketing Manager with over 8 years of experience particularly in the IT services sector The ideal candidate will possess exceptional creative and communication skills with a proven track record of developing and executing innovative digital marketing strategies This role demands a strategic thinker who is adept at managing and optimizing digital campaigns across various platforms to drive brand awareness lead generation and client engagement Key Responsibilities - Strategy Development Design and implement comprehensive digital marketing strategies tailored to the IT services industry aligning with business goals and target audience needs - Campaign Management Oversee the creation execution and optimization of digital marketing campaigns including SEO SEM email marketing content marketing social media and paid advertising - Content Creation Develop engaging content that reflects the company s brand voice and resonates with the target audience Collaborate with content creators and designers to produce high-quality marketing materials - Analytics Reporting Utilize analytics tools to monitor campaign performance track key metrics and generate detailed reports Analyze data to derive actionable insights and optimize future marketing efforts - Market Research Stay abreast of industry trends competitive landscape and emerging technologies to ensure the company s digital marketing strategies remain cutting-edge and effective - Collaboration Work closely with the sales product and design teams to ensure cohesive messaging and to support cross-functional initiatives - Budget Management Manage and allocate the digital marketing budget efficiently ensuring maximum ROI on all digital activities - Brand Management Enhance and maintain the company s online presence and brand reputation across all digital channels Qualification s Experience - Minimum of 8 years of experience in digital marketing with a strong background in the IT services industry Education - Bachelor s degree in Marketing Business Administration Communications or a related field - Advanced degree or certifications in digital marketing is a plus Skills - Proven expertise in digital marketing strategies and best practices - Excellent creative thinking and problem-solving skills - Exceptional written and verbal communication abilities - Proficiency in digital marketing tools and platforms e g Google Analytics SEO tools email marketing software - Strong analytical skills and experience with data-driven decision-making Personal Attributes - Innovative mindset with a passion for creativity and new ideas - Detail-oriented with a strong ability to manage multiple projects simultaneously - High level of professionalism and ability to work collaboratively in a fast-paced environment Preferred Attributes - Previous experience in managing digital marketing for IT services or technology companies - Experience with international marketing and understanding of global digital marketing trends

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