Visionary Digital Marketing Leader

1 day ago

Coimbatore, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 1,80,00,000 - ₹ 2,00,00,000
Digital Marketing Leadership Opportunity

This is an exciting role for a candidate who can drive business growth across multiple sectors, blending expertise in education, healthcare, and FMCG marketing.

Role Overview

We are seeking a visionary and result-driven leader to oversee our digital presence strategy. While the primary focus will be on enhancing our visibility as a premier management institute, the role will also extend to managing digital strategies for our associated organizations in hospital services and food products.

Main Responsibilities
  • Strategic Leadership:
    • Develop and implement a comprehensive digital marketing strategy aligned with our brand objectives.
    • Position us as a top-choice B-School and build strong digital visibility for our divisions.
    • Lead a digital-first transformation across all marketing channels.
  • Brand & Content Management:
    • Strengthen our brand identity across education, healthcare, and food product verticals.
    • Create and manage digital content strategies that highlight thought leadership in education, trust in healthcare, and quality in food products.
    • Collaborate with academic, medical, and product teams to deliver impactful brand storytelling.
  • Performance & Growth Marketing:
    • Design and execute admissions campaigns for our institute, patient outreach campaigns for the hospital, and sales-driven campaigns for food products.
    • Lead SEO/SEM, paid media, analytics, CRM, and automation across business units.
    • Monitor ROI through KPIs such as lead generation, conversion, brand recall, and sales growth.
  • Technology & Innovation:
    • Implement MarTech tools, AI-driven insights, and customer-focused innovations across sectors.
    • Explore telehealth/digital healthcare solutions for the hospital and e-commerce/quick commerce platforms for food products.
  • Leadership & Collaboration:
    • Build and lead a centralized digital marketing team serving all divisions.
    • Work closely with directors, admissions, medical professionals, and product managers to align campaigns with business priorities.
    • Manage digital agencies and partnerships across industries.
Qualifications & Experience

Graduates or equivalent with 10+ years of leadership experience in digital marketing across diverse industries (education, healthcare, FMCG, or related). Demonstrated success in multi-sector brand management and measurable business growth. Strong expertise in SEO, SEM, content strategy, analytics, and omni-channel marketing. Ability to balance multiple brands with creativity, strategy, and business acumen.

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