Head of Digital Marketing

Job Description – Head of Digital Marketing

Location: Coimbatore, Tamil Nadu

Institution: Firebird Institute of Research in Management (with group companies in healthcare and food products)

Compensation: Best in the industry (commensurate with experience and expertise)

Employment Type: Full-time, Leadership Role

About Firebird Institute of Research in Management

Firebird Institute of Research in Management is a premier B-School committed to developing industry-ready leaders through innovative teaching, cutting-edge research, and industry collaborations. We nurture a vibrant ecosystem that blends global perspectives with local relevance in business education.

The institute is part of a diverse business group with interests in management education, healthcare, and food products, offering the Head of Digital Marketing a unique opportunity to drive integrated brand and business growth.

Position Overview

We are seeking a visionary and result-driven Head of Digital Marketing to lead and execute our digital presence strategy. While the primary focus will be on enhancing Firebird's visibility as a premier management institute, the role will also extend to managing digital strategies for our associate organizations in hospital services and food products.

This is an exciting leadership opportunity for a candidate who can scale brands across multiple domains, blending education, healthcare, and FMCG marketing expertise.

Key Responsibilities

Strategic Leadership

- Develop and implement a comprehensive digital marketing strategy aligned with the institute's and group's brand objectives.
- Position Firebird as a top-choice B-School in India and beyond, while also building strong digital visibility for the hospital and food product divisions.
- Lead a digital-first transformation across all marketing channels.

Brand & Content Management

- Strengthen brand identity across education, healthcare, and food product verticals.
- Create and manage digital content strategies that highlight thought leadership in education, trust in healthcare, and quality in food products.
- Collaborate with academic, medical, and product teams to deliver impactful brand storytelling.

Performance & Growth Marketing

- Design and execute admissions campaigns for Firebird, patient outreach campaigns for the hospital, and sales-driven campaigns for food products.
- Lead SEO/SEM, paid media, analytics, CRM, and automation across business units.
- Monitor ROI through KPIs such as lead generation, conversion, brand recall, and sales growth.

Technology & Innovation

- Implement MarTech tools, AI-driven insights, and customer-focused innovations across sectors.
- Explore telehealth/digital healthcare solutions for the hospital and e-commerce/quick commerce platforms for food products.

Leadership & Collaboration

- Build and lead a centralized digital marketing team serving all divisions.
- Work closely with directors, admissions, medical professionals, and product managers to align campaigns with business priorities.
- Manage digital agencies and partnerships across industries.

Qualifications & Experience

- Any graduates / Digital Marketing / Business Administration or related field.
- 10+ years of leadership experience in digital marketing across diverse industries (education, healthcare, FMCG, or related).
- Demonstrated success in multi-sector brand management and measurable business growth.
- Strong expertise in SEO, SEM, content strategy, analytics, and omni-channel marketing.
- Ability to balance multiple brands with creativity, strategy, and business acumen.

Why Join Firebird & Group Companies?

- Industry-best compensation package with performance-linked incentives.
- Rare opportunity to spearhead digital marketing across three industries – education, healthcare, and food products.
- Work in an environment that values innovation, autonomy, and leadership impact.
- Access to cross-sector exposure, international networks, and industry collaborations.

How to Apply / Get Connected

Interested candidates may send their resume, portfolio, and a brief digital strategy proposal to:

- HR Department – hr@firebird.ac.in | +91 93634 96148
- Director, Firebird Institute – director@firebird.ac.in | +91 99009 36467

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