Head of Digital Marketing

Job Description – Head of Digital Marketing

Location: Coimbatore, Tamil Nadu

Institution: Firebird Institute of Research in Management (with group companies in healthcare and food products)

Compensation: Best in the industry (commensurate with experience and expertise)

Employment Type: Full-time, Leadership Role

About Firebird Institute of Research in Management

Firebird Institute of Research in Management is a premier B-School committed to developing industry-ready leaders through innovative teaching, cutting-edge research, and industry collaborations. We nurture a vibrant ecosystem that blends global perspectives with local relevance in business education.

The institute is part of a diverse business group with interests in management education, healthcare, and food products , offering the Head of Digital Marketing a unique opportunity to drive integrated brand and business growth.

Position Overview

We are seeking a visionary and result-driven Head of Digital Marketing to lead and execute our digital presence strategy. While the primary focus will be on enhancing Firebird's visibility as a premier management institute, the role will also extend to managing digital strategies for our associate organizations in hospital services and food products .

This is an exciting leadership opportunity for a candidate who can scale brands across multiple domains, blending education, healthcare, and FMCG marketing expertise.

Key Responsibilities

Strategic Leadership

• Develop and implement a comprehensive digital marketing strategy aligned with the institute's and group's brand objectives.
• Position Firebird as a top-choice B-School in India and beyond, while also building strong digital visibility for the hospital and food product divisions .
• Lead a digital-first transformation across all marketing channels.

Brand & Content Management

• Strengthen brand identity across education, healthcare, and food product verticals .
• Create and manage digital content strategies that highlight thought leadership in education, trust in healthcare, and quality in food products.
• Collaborate with academic, medical, and product teams to deliver impactful brand storytelling.

Performance & Growth Marketing

• Design and execute admissions campaigns for Firebird, patient outreach campaigns for the hospital, and sales-driven campaigns for food products.
• Lead SEO/SEM, paid media, analytics, CRM, and automation across business units.
• Monitor ROI through KPIs such as lead generation, conversion, brand recall, and sales growth.

Technology & Innovation

• Implement MarTech tools, AI-driven insights, and customer-focused innovations across sectors.
• Explore telehealth/digital healthcare solutions for the hospital and e-commerce/quick commerce platforms for food products.

Leadership & Collaboration

• Build and lead a centralized digital marketing team serving all divisions.
• Work closely with directors, admissions, medical professionals, and product managers to align campaigns with business priorities.
• Manage digital agencies and partnerships across industries.

Qualifications & Experience

• Any graduates / Digital Marketing / Business Administration or related field.
• 10+ years of leadership experience in digital marketing across diverse industries (education, healthcare, FMCG, or related).
• Demonstrated success in multi-sector brand management and measurable business growth.
• Strong expertise in SEO, SEM, content strategy, analytics, and omni-channel marketing .
• Ability to balance multiple brands with creativity, strategy, and business acumen.

Why Join Firebird & Group Companies?

• Industry-best compensation package with performance-linked incentives.
• Rare opportunity to spearhead digital marketing across three industries – education, healthcare, and food products .
• Work in an environment that values innovation, autonomy, and leadership impact .
• Access to cross-sector exposure, international networks, and industry collaborations.

How to Apply / Get Connected

Interested candidates may send their resume, portfolio, and a brief digital strategy proposal to:

• HR Department – |
• Director, Firebird Institute – |