Performance Marketer

3 weeks ago

Coimbatore, Tamil Nadu, India Springboard Digital Full time
We are a results-driven marketing team passionate about delivering high-ROI campaigns for e-commerce brands, service-based businesses, and lead generation projects. We are looking for a data-driven Performance Marketing Executive to manage and scale campaigns across Meta, Google, and other paid channels.

Responsibilities

- Plan, execute, and optimize paid ad campaigns across Meta Ads, Google Ads, and other digital channels for both e-commerce sales and lead generation.
- Manage daily budgets, track KPIs, and ensure campaigns meet ROI/ROAS/CPL goals.
- Conduct testing on creatives, ad copies, landing pages, and audience targeting.
- Collaborate with designers, content teams, and web developers for high-performing ads and landing pages.
- Implement and optimize funnels, retargeting campaigns, and conversion tracking.
- Analyze campaign performance and prepare actionable weekly/monthly reports.
- Stay updated with the latest performance marketing trends, tools, and platform changes.

Qualifications

- 1–2 years of hands-on experience in Meta Ads & Google Ads for both e-commerce and lead generation campaigns.
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Business Manager, Google Tag Manager, and Ads Manager dashboards.
- Experience with landing page optimization and lead funnels is a plus.
- Ability to manage multiple campaigns and meet deadlines.
- Strong communication and reporting skills.

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