Marketing Manager

Job Title Marketing Manager Role type Full Time Managerial Individual Reporting to Sales Marketing Head Job Location Coimbatore About us At Boatload Minds we are revolutionizing pantry automation with smart IoT-enabled machinery designed to transform how businesses deliver refreshments Since 2018 we have been at the cutting edge of technological innovation creating advanced automated systems that seamlessly meet modern demands Our parent company s vision goes beyond automation We are dedicated to contributing to Indias renewable energy mega construction projects and e-mobility revolution by providing next-generation energy storage solutions Our board of directors proudly oversee Nsure a leading lithium cell manufacturing company and RCCL both driving the future of sustainable energy and infrastructure development Our Founder - Mr Gowri Shankar Duraisamy Role Overview We are looking for a high-performing Marketing Manager who will lead brand product and growth initiatives across digital and physical channels This is a hands-on impact-driven role ideal for someone who has previously owned a product portfolio and successfully led product launches at a regional or pan-India scale Key Responsibilities Develop and Execute Marketing Strategies Lead the planning and execution of integrated marketing strategies to support business growth brand positioning and customer engagement Build and manage the brands identity ensuring consistent messaging across all customer touchpoints and communication channels Design and manage both online and offline marketing campaigns to drive awareness customer acquisition and retention Brand Management Build and manage the brands identity ensuring consistent messaging across all customer touchpoints and communication channels Campaign Management Design and manage both online and offline marketing campaigns to drive awareness customer acquisition and retention Product Marketing Support product launches with effective go-to-market plans competitive positioning and targeted communication Market Research Insights Gather market intelligence and consumer insights to inform marketing plans and business decisions Cross-Functional Collaboration Work closely with sales product and operations teams to align marketing efforts with business objectives Performance Monitoring Track analyze and report marketing performance metrics to measure effectiveness and optimize future initiatives Stakeholder Communication Coordinate with internal and external stakeholders including creative agencies partners and vendors for campaign execution and brand development Key Performance Indicators KPIs Develop and Execute Marketing Strategies Lead the planning and execution of integrated marketing strategies to support business growth brand positioning and customer engagement Brand Management Build and manage the brands identity ensuring consistent messaging across all customer touchpoints and communication channels Campaign Management Design and manage both online and offline marketing campaigns to drive awareness customer acquisition and retention Product Marketing Support product launches with effective go-to-market plans competitive positioning and targeted communication Market Research Insights Gather market intelligence and consumer insights to inform marketing plans and business decisions Cross-Functional Collaboration Work closely with sales product and operations teams to align marketing efforts with business objectives Performance Monitoring Track analyze and report marketing performance metrics to measure effectiveness and optimize future initiatives Stakeholder Communication Coordinate with internal and external stakeholders including creative agencies partners and vendors for campaign execution and brand development Required Qualifications Education MBA or PGDM in Marketing from Tier 1 or Tier 2 institutes IIMs ISB MICA FMS XLRI SPJIMR NMIMS etc Work Experience 58 years in marketing roles at high-growth consumer companies like Zomato Swiggy Ola HUL Reckitt Nestle Marico or other B2C product-led brands Must have owned and grown a product category with measurable impact across channels Portfolio Ownership Product Launch Experience Hybrid Marketing Exposure Creativity Analytical Mindset Preferred Skills Prior experience in launching new products services regionally or nationwide with clear outcomes in traction and brand growth Strong grasp of both digital SEO SEM CRM Social Media and offline events OOH POS marketing strategies Ability to combine storytelling with data to create compelling and effective campaigns Experience with vending FMCG QSR or beverage categories Fluency in using tools like Google Analytics Meta Ads HubSpot or equivalent Familiarity with rural and urban market dynamics in India Comfort working in high-growth startup environments Why Join Us Be a core part of a founding team building an iconic Indian beverage brand Own marketing strategy across multiple channels from day one Work with a team that values innovation culture and storytelling Fast-track your career growth with exposure to national GTM efforts