Digital Marketing Executive

3 hours ago

Coimbatore, India Plan Z2B Marketing Solutions Full time

**Responsibilities**:

- Develop and implement digital marketing strategies to achieve business objectives
- Manage Google Ads campaigns, including keyword research, ad creation, bid management, and performance tracking
- Create and optimize Facebook Ads campaigns to increase brand awareness and drive conversions
- Conduct thorough keyword research and implement SEO strategies to improve organic search rankings and website traffic
- Perform regular website audits and provide recommendations for optimizing website performance, user experience, and SEO
- Monitor and analyze campaign performance data using Google Analytics and other relevant tools, and provide insights and recommendations for improvement
- Stay up-to-date with the latest industry trends, tools, and best practices in digital marketing
- Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive digital marketing campaigns
- Track and report on key performance indicators (KPIs) to measure the success of digital marketing efforts

**Requirements**:

- Bachelor's degree in Marketing, Communications, or a related field
- Proven work experience as a Digital Marketing Specialist or similar role
- In-depth knowledge of Google Ads and Facebook Ads platforms
- Strong understanding of SEO principles and best practices
- Proficiency in WordPress website maintenance and content management
- Familiarity with Google Analytics and other web analytics tools
- Excellent analytical and problem-solving skills
- Strong written and verbal communication skills
- Ability to work effectively in a fast-paced, team-oriented environment

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift
- Fixed shift

Supplemental pay types:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (preferred)
- total work: 2 years (preferred)

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