Director of Digital Transformation

5 days ago

Coimbatore, Tamil Nadu, India beBeeDigital Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title: Director of Digital Marketing

About the Role:

We are seeking a visionary leader to spearhead our digital marketing strategy and drive integrated brand growth across multiple sectors. The ideal candidate will have a strong track record in leading digital-first transformations, creating engaging brand experiences, and delivering measurable business results.

Key Responsibilities:

  • Strategic Leadership: Develop and implement a comprehensive digital marketing strategy aligned with our business objectives, driving Firebird's visibility as a premier management institute and strengthening our associate organizations' digital presence.
  • Brand & Content Management: Strengthen our brand identity across education, healthcare, and food product verticals through innovative content strategies, collaboration with academic, medical, and product teams, and impactful brand storytelling.
  • Performance & Growth Marketing: Design and execute campaigns for admissions, patient outreach, and sales-driven initiatives, leveraging SEO/SEM, paid media, analytics, CRM, and automation to drive ROI and sales growth.
  • Technology & Innovation: Implement MarTech tools, AI-driven insights, and customer-focused innovations across sectors, exploring telehealth/digital healthcare solutions and e-commerce/quick commerce platforms.
  • Leadership & Collaboration: Build and lead a centralized digital marketing team, working closely with directors, admissions, medical professionals, and product managers to align campaigns with business priorities and manage digital agencies and partnerships.

Qualifications & Experience:

  • Education: Any graduate or related field.
  • Experience: 10+ years of leadership experience in digital marketing across diverse industries (education, healthcare, FMCG, or related).
  • Skills: Demonstrated success in multi-sector brand management, measurable business growth, SEO, SEM, content strategy, analytics, omni-channel marketing, and ability to balance multiple brands with creativity, strategy, and business acumen.

Benefits:

  • Industry-best compensation package with performance-linked incentives.
  • Rare opportunity to spearhead digital marketing across three industries – education, healthcare, and food products.
  • Work in an environment that values innovation, autonomy, and leadership impact.
  • Access to cross-sector exposure, international networks, and industry collaborations.

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