Senior Data-Driven Marketing Strategist

2 weeks ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 18,00,000
About Us
Are you passionate about helping businesses grow? As a Senior Marketing Analyst at our company, you will play a crucial role in driving success through data-driven decision making.

Job Title: Senior Marketing Analyst

We are seeking an experienced Senior Marketing Analyst to join our team. In this role, you will be responsible for analyzing performance metrics across digital marketing platforms and providing actionable insights to improve campaign effectiveness. You will also collaborate with cross-functional teams to develop and execute A/B tests, audience segmentation, and attribution modeling.

About the Role:
  • Analyze key performance indicators (KPIs) such as cost-per-acquisition (CPA), return on ad spend (ROAS), click-through-rate (CTR), cost-per-install (CPI) to inform optimization strategies.
  • Design and implement automated dashboards using SQL, Python, and Google Sheets to provide real-time visibility into campaign performance.
  • Collaborate with the performance marketing, creative, and product teams to identify areas of improvement and develop strategic recommendations.
  • Develop and execute A/B tests, audience segmentation, and attribution modeling to maximize ROI.
  • Lead weekly and monthly performance reporting for leadership to ensure transparency and accountability.

Required Skills & Qualifications:
  • Proficiency in digital marketing platforms including Meta Ads, Google Ads, UAC, YouTube, DV360.
  • Hands-on experience with Mobile Measurement Partners (AppsFlyer, Branch, etc.) and Firebase/GA4.
  • Knowledge of acquisition funnels, retention cohorts, and attribution models.
  • Working knowledge of SQL (BigQuery, MySQL).
  • BASIC PYTHON FOR DATA AUTOMATION AND VISUALIZATION (PANDAS, MATPLOTLIB PREFERRED).
  • Advanced Google Sheets skills (formulas, pivots; App Script is a plus).
  • Strong communication and ability to work cross-functionally.
  • Bonus: Familiarity with Business Intelligence tools (Looker Studio, Tableau) and marketing APIs (Google Ads API, Meta Ads API)

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are passionate about helping businesses succeed through data-driven decision making, we encourage you to apply for this exciting opportunity.

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