
Senior Brand Marketing Strategist
7 hours ago
Senior Brand Marketing Strategist
We are seeking a seasoned Brand Marketing Strategist to drive growth and brand awareness across our suite of financial products. This role combines creative storytelling with data-driven strategy to enhance brand visibility and engagement.
The ideal candidate will have a strong grasp of positioning, audience segmentation, and campaign execution. A proven track record of managing both ATL and BTL campaigns is essential.
Key Responsibilities:- Develop and execute brand strategies for our financial products.
- Build and manage relationships with creative agencies, content partners, and production agencies.
- Maintain a deep understanding of consumer behavior, category trends, and the competitive landscape.
- Partner with cross-functional teams to drive unified marketing approaches and seamless go-to-market strategies.
- MBA from a reputable institute with 6+ years of Brand Marketing experience in a consumer-tech or D2C brand.
- A strong passion for storytelling, positioning, and audience segmentation.
- Proven ability to drive business results through strategic marketing initiatives.
We're shaping the future of financial services for a billion Indians through innovative solutions that work at scale. Our dynamic team empowers individuals to deliver real value to customers, driving excellence in all aspects of our business.
What We Offer:- A collaborative and inclusive work environment.
- Opportunities for professional growth and development.
- A chance to make a meaningful impact on the lives of millions.
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