Senior Brand Visionary

22 hours ago

Bengaluru, Karnataka, India beBeeStrategist Full time ₹ 22,57,000 - ₹ 25,61,500
Senior Brand Strategist Job Overview

We are seeking an accomplished Brand Strategist with extensive experience in building and guiding brands, developing marketing strategies, and driving consumer insights.

The ideal candidate will have a deep understanding of brand positioning, market research, and consumer behavior analysis. They will be responsible for defining the brand's voice, creating marketing and communication strategies, and evaluating campaign effectiveness.

Key Responsibilities:

  • Lead the development of strategic brand positioning, gathering feedback from the market and analyzing consumer behavior to define our brand's unique selling proposition.
  • Develop and implement differentiation strategies that set us apart from competitors.
  • Create comprehensive guidelines that define the brand voice, both online and offline, including terminology and slogans.
  • Conduct in-depth competitive research to identify opportunities, threats, strengths, and weaknesses.
  • Design and oversee promotional campaigns for product launches and new market entry initiatives.
  • Develop marketing and communication strategies aligned with business objectives.
  • Evaluate the effectiveness of advertising and marketing campaigns, recommending data-driven improvements.
  • Act as a brand custodian, managing strategic accounts and high-impact projects while mentoring and guiding cross-functional teams to align with brand strategy.

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