Brand Strategist

3 weeks ago

Bengaluru, Karnataka, India FyerX - Your Trusted Marketing Partner Full time
Job Description

This is a remote position.

Salary Structure:

Rs. 30,000 per month in hand + Rs.15,000 Variable Pay (Based on Revenue Generation) for the initial 6 months

Rs. 35,000 per month + Rs.20,000 Variable Pay after the initial 6 months

Experience Required: 2+ years Advantage: Prior experience in a marketing agency

Work Arrangement:

Work from Home

Company Website: https://fyerx.com

We are seeking a dynamic and experienced Account Manager to join our team and play a pivotal role in managing client relationships, driving business growth, and ensuring client satisfaction. The ideal candidate will possess exceptional communication skills, a strong business acumen, and a passion for delivering exceptional client service.

Key Responsibilities:

Brand Strategy & Development:

- Develop comprehensive brand strategies from the ground up, including brand positioning, messaging, voice, and visual identity guidelines.
- Conduct in-depth market research, competitive analysis, and consumer insights to inform and validate strategic recommendations.
- Translate brand strategy into tangible marketing and content plans across all channels, including websites, social media, email campaigns, and advertising.

Client Leadership & Communication:

- Act as the primary strategic point of contact for clients, leading discovery sessions, strategy presentations, and key review meetings.
- Articulate and present strategic concepts, campaign plans, and performance insights to clients in a clear and compelling manner.
- Build and nurture trusted advisor relationships with clients, understanding their business goals to proactively guide their brand&aposs evolution.

Internal Collaboration & Project Management:

- Serve as the strategic lead for internal teams (creative, content, performance marketing), providing clear briefs and direction to ensure all work is on-brand and on-strategy.
- Communicate client feedback and strategic pivots effectively to the internal team to ensure alignment and efficient workflow.
- Oversee the execution of strategic initiatives, ensuring timely delivery and adherence to the core brand vision and project timelines.

Performance & Optimization:

- Define key performance indicators (KPIs) for brand health and campaign success.
- Work with the analytics team to track brand performance, perception, and campaign effectiveness, providing strategic insights for optimization.
- Ensure that all strategic and creative outputs are designed to achieve client objectives and deliver a strong return on investment (ROI).

Requirements

- Bachelor&aposs degree in Marketing, Communications, Business, or a related field.
- 3+ years of proven experience as a Brand Strategist, Brand Manager, or a similar strategic role within a marketing or advertising agency.
- Deep understanding of brand architecture, positioning, storytelling, and multi-channel marketing.
- Excellent client-facing communication, presentation, and relationship-building skills.
- Strong project management skills, with the ability to manage multiple projects and stakeholders simultaneously.
- Proficiency in market research and data analysis to derive actionable insights.
- A creative mindset with a strategic, results-driven approach.
- Familiarity with project management software (e.g., Asana, Trello) and marketing analytics tools.

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