Senior Brand Strategist

6 hours ago

Bengaluru, Karnataka, India beBeeBrandStrategist Full time US$ 90,000 - US$ 1,20,000
Job Overview

We are seeking a skilled Senior Brand Strategist to develop and implement effective branding strategies that align with our business goals.

Key Responsibilities
  • Develop moderately complex brand strategies, initiatives, and activations in alignment with broader business objectives.
  • Collaborate with the business team to define branding that builds brand equity and reputation, in line with our master brand strategy and guidelines.
  • Create brand positioning and messaging for products and solutions that represent our brand architecture.
  • Design and develop printed and digital branded materials, including brochures, collateral, presentations, event materials, product packaging designs, and websites, ensuring alignment with our master brand strategy and guidelines.
  • Partner with teams to develop and implement value propositions that align with the brand promise and ambition, supporting selling and customer engagement strategies to communicate brand values effectively.
  • Analyze key brand health measures to understand brand drivers and support brand efficacy.
  • Collaborate with marketing teams to execute the innovation roadmap, incorporating and aligning with the brand value proposition for customers to deliver on business goals.
Qualifications
  • Bachelor's degree in a relevant field.
  • At least 4 years of experience, with a minimum of 3 years leading marketing/branding activities for an animal nutrition portfolio.
Preferred Qualifications
  • Masters in Nutrition is preferred.
  • MBA/diploma in business management will be an added advantage.

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