Senior Marketing Strategist

2 days ago

Bengaluru, Karnataka, India beBeeStrategist Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Overview:

Senior Marketing Strategist

We are seeking a seasoned Senior Marketing Strategist to lead and scale our marketing efforts globally. As the ideal candidate, you will be responsible for driving demand generation, brand awareness, and pipeline growth across the enterprise segment.

Main Responsibilities:

  • Demand Generation Pipeline Growth: Develop and execute multi-channel marketing campaigns to drive qualified leads and revenue growth.
  • ABM Enterprise Marketing: Implement targeted marketing programs for large enterprises ($1B+ revenue), leveraging personalized content and engagement strategies.
  • Sales Marketing Alignment: Partner with the sales team to optimize lead conversion, improve sales enablement, and align marketing efforts with revenue goals.
  • Event Field Marketing: Plan and execute high-impact events, conferences, webinars, and thought leadership initiatives to enhance brand presence.
  • Content Digital Strategy: Oversee content marketing, SEO, PPC, and digital advertising efforts to increase brand awareness and inbound traffic.
  • Partner Alliance Marketing: Collaborate with key consulting and SI partners to create joint marketing initiatives.
  • Marketing Analytics ROI: Track and optimize marketing performance, ensuring a strong return on investment (ROI) and data-driven decision-making.

Qualifications:

  • Experience: Should have an Engineering Degree in Computers and should be an MBA from a Tier 1 Business School.
  • Should have at least 10+ years of B2B marketing experience, with at least 5 years in a leadership role.
  • Proven success in marketing enterprise SaaS solutions, preferably in procurement, supply chain, or spend management domains.
  • Strong expertise in demand generation, ABM, digital marketing, and event marketing.
  • Experience working with enterprise sales teams and aligning marketing efforts to support large deal closures.
  • Hands-on experience with marketing automation tools (HubSpot, Marketo, etc.), CRM (Salesforce), and analytics tools.
  • Exceptional communication, leadership, and project management skills.

About Us:

  • Opportunity to work with a leading procurement SaaS company at the forefront of AI and automation.
  • Competitive compensation, growth opportunities, and a collaborative work environment.

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