Strategic Marketing Director
1 month ago
The General Manager of Prescription Marketing for Nutrition and Vaccine is responsible for leading and managing the prescription-based marketing strategies for Panacea Biotec's nutrition and vaccine portfolio in India. This role is critical in driving growth through innovative marketing campaigns, market analysis, and engagement with healthcare professionals (HCPs), pharmaceutical partners, and other stakeholders. The role focuses on positioning products for clinical recommendation and fostering strong relationships with the medical community.
Key Responsibilities:1. Business Growth and Development:- Drive business growth through strategic marketing initiatives and innovative campaigns.
- Develop and execute marketing strategies to achieve defined targets for growth, sales, and profit for the SBU.
- Prepare and execute the Annual Operating Plan (AOP) of the brands as well as brand and SBU Profit and Loss (P&L).
- Analyze market trends, competitive landscape, and customer insights to inform marketing strategies.
- Deploy suitable market research tools to gauge market trends and competitor activities, consumer behavior, etc. to gain a competitive edge.
- Build and maintain strong relationships with key opinion leaders (KOLs) in the medical, nutritional, and vaccine sectors.
- Collaborate with regulatory affairs to ensure marketing campaigns comply with industry standards and legal requirements.
- Manage, mentor, and lead a high-performing marketing team.
- Establish Key Performance Indicators (KPIs) and performance metrics to monitor progress and achievement of business goals.
- Manage the marketing budget for the prescription nutrition and vaccine division, ensuring efficient allocation of resources.
- Provide regular updates on budget performance and Return on Investment (ROI) of marketing initiatives.
- Ensure that all marketing strategies and promotional activities comply with relevant pharmaceutical marketing regulations and ethical guidelines.
- Bachelor's degree in Life Sciences, Nutrition, Pharmaceuticals, or a related field. MBA or advanced degree in marketing or healthcare management is preferred.
- Minimum of 10-15 years of marketing experience in the pharmaceutical, nutrition, or vaccine sectors, with at least 5 years in a leadership role.
- Strong strategic thinking and analytical abilities.
- Excellent leadership and team management skills.
- Proven track record in developing and executing marketing strategies in the healthcare industry.
- Strong communication and interpersonal skills, with the ability to influence and engage with HCPs, KOLs, and internal stakeholders.
- Proficiency in market analysis, campaign development, and project management.
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