Digital Strategy Lead

2 days ago


Mumbai, Maharashtra, India Mentoria Private Limited Full time

**Job Title:** Digital Strategy Lead

We are seeking a highly skilled Digital Strategy Lead to join our marketing team and develop and execute innovative digital marketing strategies that drive business growth. The successful candidate will have a strong background in digital marketing, content creation, and lead generation, with experience managing digital marketing campaigns and working cross-functionally with other departments.

**Key Responsibilities:*

  1. Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
  2. Lead the development of high-quality digital content, including blog posts, whitepapers, case studies, and videos.
  3. Manage the company's digital presence, including social media accounts and online advertising.
  4. Collaborate with the sales team to create seamless sales and marketing alignment, ensuring lead nurturing and conversion.
  5. Analyze data to derive actionable insights and use them to optimize digital marketing strategies and campaigns.

**Estimated Salary:** ₹1500000 - ₹2000000 per annum

**Requirements:**

* 5+ years of experience in a marketing management role
* Strong background in digital marketing, content creation, and lead generation
* Experience with SEO, SEM, Google Analytics, and social media platforms (Facebook, Instagram, LinkedIn, Twitter)
* Experience managing digital marketing campaigns and working cross-functionally with other departments (sales, design, product, etc.)
* Strong leadership and team management skills
* Excellent verbal and written communication skills, with the ability to develop compelling marketing content
* Strong analytical skills, with the ability to measure the effectiveness of digital marketing campaigns



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