Digital Copywriter Lead

2 days ago


Mumbai, Maharashtra, India Puretech Digital Full time

Puretech Digital is a leading digital marketing agency seeking a seasoned Digital Copywriter Lead to join our team. As a key member of our marketing department, you'll be responsible for developing and executing compelling copy strategies across various digital platforms.

About the Role

Your primary focus will be on creating impactful content that aligns with our clients' brand identities, engages target audiences, and drives measurable results. Key responsibilities include:

  • Develop and Execute Copy Strategies: Craft and implement comprehensive copy strategies that align with clients' marketing objectives and brand voice across digital channels.
  • Content Creation: Write and edit high-quality copy for various digital platforms, including social media, websites, email campaigns, landing pages, search ads, and more.
  • Campaign Ideation: Collaborate with the creative, design, and marketing teams to brainstorm and develop innovative content ideas for digital campaigns.

We estimate the salary for this position to be around $85,000 - $115,000 per year, depending on experience.

Key Qualifications

To be successful in this role, you'll need:

  • A degree in Marketing, Communications, Journalism, or a related field.
  • 5+ years of experience in copywriting, content strategy, or a similar role in a digital marketing environment.
  • A proven track record of creating successful digital content across various platforms.


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