Creative Copywriter Specialist

2 days ago

Mumbai, Maharashtra, India Dentsu Creative Full time

About Dentsu Creative

Dentsu Creative is a global creative agency network that unlocks exponential growth for clients. We leverage Transformative Creativity as a differentiator to bring our capabilities together and positively impact people, business, and society.

We use this transformative approach in over 145 countries and regions, integrating with dentsu's Media and CXM businesses to offer Integrated Growth Solutions.

Job Summary

We are seeking a Senior Copywriter to join our creative team. As a key member of the team, you will be responsible for developing compelling copy based on insights and briefs provided by the strategy team.

The ideal candidate is independent, enterprising, and eager to take initiative without constant guidance from senior creatives.

Role Details

Designation: Senior Copywriter (Digital)

Total experience in Copywriting needed: 2-4 years

Location: Mumbai

Responsibilities

  1. Develop a deep understanding of online objectives and ensure all activities support wider objectives, such as best practice backlink building and keyword utilization.
  2. Be responsible for hands-on interaction within social media sites like Facebook, Twitter, and other off-site properties.
  3. Create engaging web content in real-time that stimulates user interaction, discussion, and engagement.
  4. Deliver great service, content, and information while linking to commercial transactions when relevant.
  5. Use analytics tools to measure and monitor social activity, determine what works, and improve content and communications.
  6. Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategies are delivered.
  7. Stay up-to-date with social network changes in functionality and methods of engagement.
  8. Awareness of upcoming digital trends that can be utilized in creating copies.
  9. Monitor and present relevant data, trends, successes, and exceptions.
  10. Deliver high-quality content through the right channels without offending or annoying anyone.
  11. Provide real-time content within relevant social spaces to dynamically engage the audience.
  12. Creative input on content, ideas on social media viral marketing.
  13. Collaborate with offline marketing, online marketing, and IT/web teams to deliver coherent activities aligned to strategic objectives.
  14. Be enthusiastic yet responsible.
  15. Open to exploring various brands across sectors and contributing to spreading awareness across the digital spectrum with your creative talents and content.

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