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E-commerce Strategy Lead

1 month ago

Mumbai, Maharashtra, India Puretech Digital Full time
Job Description

The Puretech Digital E-commerce Strategy Lead will spearhead the development and implementation of business strategies across various e-commerce platforms, ensuring seamless presence and growth.

About the Role

This role involves:

  • Developing and overseeing platform-specific operations to drive traffic and conversions;
  • Driving business growth through strategic plans for each marketplace (Amazon, Flipkart, Quick Commerce);
  • Managing all listing, campaign, and content management activities to maximize product visibility;
  • Oversight of account health and marketplace compliance, including seller ratings and feedback;
  • Utilizing SEO, PPC, and digital marketing tactics to boost traffic and conversion rates;
  • Identification and implementation of targeted promotional strategies;
  • Data analysis to refine strategies and meet or exceed KPIs;
  • Planning, execution, and management of paid advertising campaigns.
Responsibilities

The successful candidate will be responsible for:

  • Developing and executing e-commerce strategies to drive business growth;
  • Overseeing e-commerce platform operations and performance;
  • Collaborating with cross-functional teams to achieve business objectives;
  • Analyzing data to inform strategic decisions;
  • Implementing promotional strategies to increase sales and revenue.
Requirements

To be successful in this role, you will need:

  • A bachelor's degree in a relevant field;
  • Minimum 5 years of experience in e-commerce strategy and operations;
  • Proven track record of driving business growth through e-commerce;
  • Strong understanding of e-commerce platforms and marketplaces;
  • Excellent analytical and problem-solving skills;
  • Ability to collaborate with cross-functional teams;
  • Strong communication and leadership skills.
Salary and Benefits

We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience, plus a comprehensive benefits package.