Content Strategy Director

1 day ago

Mumbai, Maharashtra, India Puretech Digital Full time
Job Title: Content Strategy Director

About the Role:

We are seeking an experienced Content Strategy Director to lead our content team at Puretech Digital. As a key member of our team, you will be responsible for developing and executing comprehensive content strategies that drive business growth and enhance brand identity.

The ideal candidate will have a proven track record of developing successful content strategies in a digital marketing agency environment. They will possess strong leadership and team management skills, with the ability to foster a collaborative and creative environment.

This is a full-time opportunity based in Mumbai, Maharashtra, India. The salary for this role is estimated to be ₹1,200,000 - ₹1,500,000 per annum, depending on experience.


Key Responsibilities:
  • Content Strategy & Planning:
  • Develop clear and engaging content strategies and plans that align with client goals and address both business objectives and consumer needs.
  • Analyze content marketing data to identify trends and anticipate consumer needs.
  • Perform content audits to assess how well existing content is performing.
  • Oversee the production of high-quality, engaging content across various formats.

Team Leadership & Management:
  • Manage, direct, and delegate a team of in-house and freelance strategists.
  • Lead, mentor, and manage a team of content creators, including writers, editors, freelancers, and vendors.
  • Cultivate a collaborative and innovative environment.

Editorial & Content Guidelines:
  • Create, adjust, and manage the editorial calendar.
  • Establish style guides that specify the writing style and tone needed to create engaging content.
  • Maintain consistency in content style, quality, and tone of voice.

Stakeholder Engagement & Market Research:
  • Lead content workshops for brands and develop a solid understanding of the target audience through online and traditional market research.
  • Collaborate with stakeholders to pitch for new business and create impactful content that drives growth.

Data Analysis & Optimization:
  • Track and analyze content performance metrics.
  • Use insights from reports to optimize content and improve ROI.
  • Ensure adherence to SEO best practices for long-term traffic growth.

Requirements:
  • Proven track record of developing and executing successful content strategies in a digital marketing agency environment.
  • Strong leadership and team management skills, with the ability to foster a collaborative and creative environment.
  • Excellent communication and presentation skills, both written and verbal.
  • Deep understanding of content marketing trends, best practices, and analytics.
  • Proficiency in SEO and content optimization techniques.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.

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