Content Strategy and Planning Leader
1 day ago
We are looking for a highly experienced Director of Content Strategy and Planning to join our team at Pepper Content, a leading global content marketplace. The ideal candidate will have a strong background in content management, with a minimum of 6+ years of experience.
The successful candidate will develop and execute content and communication strategies for enterprise accounts, including determining problem areas, understanding objectives and customer journeys, and directing a way forward via content to increase brand awareness and retention.
Key Responsibilities:- Develop clear and engaging content strategies and plans that align with the company's brand image and address both business goals and consumer needs.
- Analyze content marketing data to identify trends and anticipate consumer needs.
- Perform content audits to assess existing content performance and identify gaps.
- Manage and direct a team of in-house and freelance strategists.
- Create and manage editorial calendars.
- Establish style guides for writing style and tone.
- Lead content workshops for brands and conduct market research to understand target audiences.
- Strong content management background with a minimum of 6+ years of experience.
- Proven content strategy and project management experience.
- Industry know-how, particularly in BFSI, FMCG, and D2C brands.
- Good understanding of SEO tools.
- Spearheaded client meetings for strategy, brainstorming, and planning.
- Passionate about learning and bringing industry insights.
- Minimum 1 year experience in leading a team.
- Excellent analytical skills.
- Effective communication skills.
This is a fantastic opportunity to join a fast-growing content marketplace and make a significant impact on our clients' success. We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience, as well as a comprehensive benefits package, including paid leaves, medical insurance coverage, and flexible work timings.
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