Content Strategy and Planning Leader

1 day ago


Mumbai, Maharashtra, India Pepper Content Full time
Join a Global Content Marketplace

We are looking for a highly experienced Director of Content Strategy and Planning to join our team at Pepper Content, a leading global content marketplace. The ideal candidate will have a strong background in content management, with a minimum of 6+ years of experience.

The successful candidate will develop and execute content and communication strategies for enterprise accounts, including determining problem areas, understanding objectives and customer journeys, and directing a way forward via content to increase brand awareness and retention.

Key Responsibilities:
  • Develop clear and engaging content strategies and plans that align with the company's brand image and address both business goals and consumer needs.
  • Analyze content marketing data to identify trends and anticipate consumer needs.
  • Perform content audits to assess existing content performance and identify gaps.
  • Manage and direct a team of in-house and freelance strategists.
  • Create and manage editorial calendars.
  • Establish style guides for writing style and tone.
  • Lead content workshops for brands and conduct market research to understand target audiences.
Requirements:
  • Strong content management background with a minimum of 6+ years of experience.
  • Proven content strategy and project management experience.
  • Industry know-how, particularly in BFSI, FMCG, and D2C brands.
  • Good understanding of SEO tools.
  • Spearheaded client meetings for strategy, brainstorming, and planning.
  • Passionate about learning and bringing industry insights.
  • Minimum 1 year experience in leading a team.
  • Excellent analytical skills.
  • Effective communication skills.
About the Role

This is a fantastic opportunity to join a fast-growing content marketplace and make a significant impact on our clients' success. We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience, as well as a comprehensive benefits package, including paid leaves, medical insurance coverage, and flexible work timings.



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