Content Strategy and Operations Specialist
1 week ago
Unite science, technology, and talent to get ahead of disease together. At GSK, we have a special purpose – to positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns.
About the RoleWe are seeking an experienced Content Strategy and Operations Specialist to join our team. This role will be responsible for supporting the development of content strategy, planning, and management of content to enhance customer experience and support brand objectives.
Key Responsibilities:- Develop and implement content strategy that aligns with business objectives
- Coordinate with relevant teams to ensure the implementation of defined content strategy, measurement of content effectiveness, and optimization of content across channels
- Support the creation and management of content calendars
- Assess currently available content and provide guidance on localization, personalization, and content curation
- Work cross-functionally to derive relevant customer insights to ensure data-driven content development
- Support the development of content governance guidelines for design, tone, style, and voice of all content in alignment with Marketing, Medical & Compliance
- Ensure all content development, optimization, and implementation follow requirements set out within internal and external operating frameworks
- Bachelor's Degree in Marketing, Communications, Advertising, or any other related discipline
- 5+ years of recommended total experience, including 3+ years of relevant experience, preferably in content management, marketing communications, or advertising
- Digital Marketing Certifications
- Content Marketing Certifications
- Data Analytics Certifications
- Project Management Certifications
- Estimated salary: $80,000 - $110,000 per annum (depending on location)
- A comprehensive benefits package, including medical, dental, and vision insurance
- A 401(k) retirement plan with company match
- A generous paid time off policy
- Opportunities for professional growth and development
GSK is a global biopharma company with a strong commitment to innovation and patient care. Our team is passionate about making a difference in the lives of patients and customers worldwide. If you share our passion and ambition, we encourage you to apply for this exciting opportunity.
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