Affiliate Marketing Strategy Lead
4 days ago
At Puretech Digital, we're seeking a seasoned Affiliate Marketing Strategy Lead to spearhead our affiliate marketing efforts and drive campaign success.
Job Overview:
The Affiliate Marketing Strategy Lead will be responsible for developing and executing strategic affiliate marketing plans aligned with client objectives. This role requires a deep understanding of the affiliate marketing ecosystem, excellent relationship management skills, and a proven ability to deliver results through data-driven strategies.
Key Responsibilities:
Strategic Planning & Execution:
- Develop and execute affiliate marketing media plans that meet and exceed client KPIs.
- Work closely with clients to understand their goals and objectives, translating them into effective affiliate programs.
- Oversee project planning, budgeting, and resource allocation to ensure timely and efficient campaign execution.
Affiliate Campaign Management:
- Manage day-to-day operations of affiliate campaigns, ensuring compliance and performance consistency.
- Optimize campaigns through data analysis to maximize ROI and achieve desired outcomes.
- Conduct regular performance reviews and provide strategic recommendations for improvement to clients.
Partnership & Relationship Management:
- Establish and nurture strong relationships with affiliates and third-party networks.
- Negotiate partnership terms and agreements to ensure mutually beneficial outcomes.
- Serve as primary point of contact for affiliates and clients, maintaining open communication and addressing inquiries and issues proactively.
Data Analysis & Reporting:
- Use analytics tools to monitor and evaluate campaign metrics, providing insights on campaign effectiveness.
- Compile detailed reports on campaign performance, offering recommendations for future campaigns based on data insights.
- Stay abreast of affiliate marketing trends and emerging technologies to keep campaigns innovative and competitive.
Team Collaboration:
- Collaborate with internal teams, including creative, tech, and analytics, to develop cohesive and effective affiliate campaigns.
- Support team members' professional development, providing guidance on best practices in affiliate marketing.
Qualifications:
- Bachelor's degree in Marketing, Business, Engineering, or a related field.
- 3+ years of experience in affiliate marketing, digital marketing, or partnership management.
- Demonstrated success in managing and optimizing affiliate marketing campaigns.
- Strong analytical skills and proficiency in tools like Google Analytics, SEMrush, and affiliate marketing platforms.
- Excellent communication skills with the ability to build and maintain relationships with clients and partners.
- Ability to manage multiple campaigns simultaneously while meeting deadlines.
- Proficiency in Microsoft Office Suite and marketing software/tools.
Estimated Salary:$80,000 - $110,000 per year
About Us:
Puretech Digital is a leading digital agency dedicated to delivering cutting-edge marketing solutions. We're passionate about helping businesses thrive in the ever-evolving digital landscape.
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