Digital Marketing Lead

3 days ago

Mumbai, Maharashtra, India Pivot Marketing Full time

We are seeking a seasoned Digital Marketing Lead to spearhead our client servicing team and support our internal marketing efforts. With a strong focus on innovative solutions, this individual will drive growth through effective social media strategies, content creation, and campaign management.

About Us: Pivot Marketing is a Brand communication and Digital marketing agency based in Mumbai for ambitious start-ups, scale-ups & global businesses. We combine creativity with deep strategic thinking and the latest technology to create intelligent, results-driven experiences. Our team of seasoned Business leaders and Brand Strategists have over 50 years of cumulative experience building big-ticket brands in Fortune 500 companies.

Key Responsibilities:

  • Social Media Strategy & Execution: Develop and implement a comprehensive social media strategy that aligns with our brand values and growth goals. This includes planning, scheduling, and publishing content that showcases our work, highlights design insights, and connects with our audience.
  • Content Creation & Curation: Collaborate with our content team to create engaging social media content (graphics, short videos, stories) that highlights design, content, and client success stories. Identify relevant content from industry leaders and curate them into social media post ideas.
  • Campaign Management: Organize and manage social media campaigns around key themes, product launches, or company milestones, tracking performance to refine future campaigns.
  • Performance Analysis & Optimization: Track and analyze social media metrics, report on engagement, and provide actionable insights to optimize strategy and content for higher reach and engagement.

Qualifications:

  • Experience: 2-4 years of experience in managing social media clients and web development projects, preferably in leading digital marketing agencies.
  • Education: Bachelor's/Master's/MBA in Marketing/Communication/Advertising from a Premier Institute
  • Engagement-Driven Mindset: Strong understanding of social media engagement strategies with a passion for creating content that resonates with our brand voice.
  • Creative & Design Savvy: Experience with creating and curating visually compelling content, with a good eye for design.
  • Communication Skills: Exceptional verbal and written communication skills and presentation skills with the ability to engage with diverse audiences effectively.
  • Analytical Mindset: Proficient in social media analytics, able to translate metrics into insights and infer meaningful outcomes.
  • Adaptable & Collaborative: Able to thrive in a fast-paced environment, with a collaborative approach to working with cross-functional teams.

Working at Pivot Marketing:

Pivot Marketing offers a dynamic and supportive work environment where innovation meets collaboration. Our team is comprised of curious, proactive, and driven individuals who value learning, unlearning, and growth while respecting each other's unique approaches. When we come together, creativity thrives, camaraderie builds, and the sparks of innovation come to life.

Benefits:

  • Average annual salary: ₹8,00,000 - ₹12,00,000 depending on experience and qualifications.
  • Free Coursera Premium subscription to all employees
  • Attractive annual Bonus components
  • Free coffee and indoor games
  • Flexibility

Career Growth:

Pivot Marketing is on a growth path and seeks talent that can weave an engaging narrative. As a Digital Marketing Lead, you'll have the opportunity to grow with us, learn, and develop your skills further. Join our team and be part of our ambitious journey.

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