Digital Marketing Lead
1 day ago
Job Title: Digital Marketing Lead
We are HDFC securities, a leading financial services firm specializing in brokerage services. Our mission is to provide innovative and personalized solutions to our clients, ensuring their financial success and security.
As a Digital Marketing Lead at HDFC securities, you will be responsible for developing and executing innovative digital marketing strategies, collaborating with internal and external partners to amplify our brand's online presence.
The estimated salary for this role is ₹15 lakhs - ₹20 lakhs per annum, depending on experience.
Key Responsibilities:
- Strategic Planning: Develop and implement comprehensive digital marketing strategies aligned with our overall business goals.
- Content Creation: Oversee the creation and curation of high-quality, engaging content (text, images, and videos) tailored to our target audience and platform-specific best practices.
- Community Management: Actively engage with our audience on social media platforms, responding to comments and messages promptly and professionally.
- Analytics and Reporting: Track and analyze key metrics to measure the effectiveness of our digital marketing campaigns and provide insights for continuous improvement.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of proven experience in digital marketing, preferably in the financial services industry.
- Strong understanding of digital marketing platforms, including Instagram, YouTube, and LinkedIn.
- Excellent content creation and writing skills.
- Proficiency in digital marketing analytics tools.
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