Influencer Marketing Strategy Lead
1 month ago
Job Title: Influencer Marketing Strategy Lead
We are seeking an experienced Influencer Marketing Strategy Lead to join our team at Nykaa. In this role, you will be responsible for developing and executing affiliate-driven campaigns that drive traffic, sales, and customer acquisition.
About the Role:
- You will manage and grow Nykaa's Affiliate Program by onboarding new influencers, content creators, and partners.
- Monitor affiliate performance, ensuring timely payouts and optimizing partnerships for maximum ROI.
- Collaborate with internal teams to align affiliate campaigns with business goals.
Your Key Responsibilities:
- Identify and build relationships with micro and macro influencers across beauty, fashion, and lifestyle segments.
- Negotiate collaborations, affiliate deals, and promotional activities with influencers.
- Ensure influencers adhere to Nykaa's brand guidelines and campaign objectives.
Campaign Execution:
- Plan and execute affiliate-driven campaigns to drive traffic, sales, and customer acquisition.
- Track campaign progress, providing regular updates to stakeholders on performance metrics and insights.
Performance Analysis:
- Analyze data from affiliate and influencer campaigns to measure effectiveness.
- Identify areas of improvement and suggest strategies to optimize campaigns.
Collaboration and Coordination:
- Work closely with the marketing, content, and e-commerce teams to ensure seamless execution of campaigns.
- Coordinate with tech teams for affiliate platform management and issue resolution.
Market Research:
Stay updated on industry trends, competitors' affiliate programs, and emerging influencer opportunities.
Requirements:
- 1–4 years of experience in influencer marketing, affiliate marketing, or digital marketing.
- Understanding of affiliate marketing tools, platforms, and performance metrics.
- Excellent communication and negotiation skills.
- Data-driven mindset with the ability to interpret analytics.
- Passion for beauty, fashion, and lifestyle content is a plus.
Estimated Salary: ₹800,000 - ₹1,200,000 per annum
Why Join Us?
Nykaa is a leading beauty and lifestyle retailer in India, offering a wide range of products and services to customers. As an Influencer Marketing Strategy Lead, you will have the opportunity to work with a talented team, develop your skills, and contribute to the growth of our business.
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