Marketing Strategy Lead
2 days ago
About Alkem Laboratories Ltd.
We are a prominent Indian multinational pharmaceutical company based in Mumbai with a rich portfolio of top brands such as Clavam, Pan, Pan-D, and Taxim-O.
Key Responsibilities- The Marketing Strategy Lead will be responsible for developing and executing marketing strategies to meet brand objectives and customer needs.
- This role requires close monitoring of business performance and external environment using relevant tools to take corrective action when needed.
- Liaison with external agencies to deliver initiatives for the brand is a key aspect of this role.
- Effective budget management for the brand is crucial.
- The ideal candidate will create and deliver operational plans tailored to the life cycle of the brand to maximize returns for Alkem.
- A strong understanding of marketing principles and NP4 process is essential to deliver results to customer needs.
- Developing customer insights through disease and market understanding using appropriate techniques/tools is necessary.
- This role supports and builds a team to achieve team goals, including managing external agencies to meet team objectives.
- As a brand champion, the successful candidate will create enthusiasm and focus internally and with external customers and agencies.
Salary: ₹1200000 - ₹1800000 per annum.
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