Marketing Strategy Lead

2 days ago


Mumbai, Maharashtra, India Alkem Laboratories Ltd. Full time

About Alkem Laboratories Ltd.

We are a prominent Indian multinational pharmaceutical company based in Mumbai with a rich portfolio of top brands such as Clavam, Pan, Pan-D, and Taxim-O.

Key Responsibilities
  • The Marketing Strategy Lead will be responsible for developing and executing marketing strategies to meet brand objectives and customer needs.
  • This role requires close monitoring of business performance and external environment using relevant tools to take corrective action when needed.
  • Liaison with external agencies to deliver initiatives for the brand is a key aspect of this role.
  • Effective budget management for the brand is crucial.
  • The ideal candidate will create and deliver operational plans tailored to the life cycle of the brand to maximize returns for Alkem.
  • A strong understanding of marketing principles and NP4 process is essential to deliver results to customer needs.
  • Developing customer insights through disease and market understanding using appropriate techniques/tools is necessary.
  • This role supports and builds a team to achieve team goals, including managing external agencies to meet team objectives.
  • As a brand champion, the successful candidate will create enthusiasm and focus internally and with external customers and agencies.

Salary: ₹1200000 - ₹1800000 per annum.



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