Digital Marketing Affiliate Manager

1 week ago

Mumbai, Maharashtra, India Optiminastic Full time
Optiminastic: A Premier Digital Marketing Agency

At Optiminastic, we pride ourselves on being a 7+ year old rapidly growing 360 degree digital marketing agency with a strong presence in India and the UK.

We are ISO certified and specialise in Social Media Marketing, SEO, Performance Marketing, Affiliate and Website Development. Our company embodies the fusion of optimism and fantastic work, as reflected in our name.

Our core values include honesty, transparency, and a solution-driven approach both internally and with clients. We treat client companies as 'our brand' once they're on board, fostering a sense of togetherness and ownership.

About Us:
  • We have delivered successful digital projects for major brands such as Radio City, Oyo Rooms, MX Player, Lokmat, and more.
Job Description:

As a Digital Marketing Affiliate Manager, your role will involve planning, implementing, and monitoring all affiliate marketing campaigns for both desktop and mobile across various digital networks.

You'll need to be an excellent communicator with strong analytical skills to develop and execute ROI-driven go-to-market strategies. You'll partner closely with key affiliates, fostering relationships that help exceed revenue objectives and inspire enthusiasm and engagement with our products and offers.

Your responsibilities will include designing and managing all aspects of our affiliate marketing campaigns, from identifying and onboarding new publishers to maintaining and growing business with existing affiliates.

To maximise ROI, you will execute tests, collect and analyse data, and identify trends and insights. You will also be responsible for managing campaign expenses, overseeing budgets, estimating monthly costs, and reconciling any discrepancies.

A deep understanding of website analytics tools such as Google Analytics, Net Insight, Omniture, and Web Trends is essential, along with hands-on experience with integration platforms like Appsflyer, Branch, Trackier, Adjust, Affise, hasOffers, and Singular.

What We're Looking For:
  • 5+ years of proven success in managing and scaling Affiliate Campaigns
  • Strong sales, negotiation, analytical and interpersonal skills
  • Excellent written and verbal communication skills, with an ability to frame up succinct recommendations for leadership
  • Hands-on understanding of the affiliate ecosystem; ideally large-scale platform experiences
  • Ability to self-start, multi-task, deliver exceptional results and motivate others in a fast-paced, dynamic environment
  • Strong decision making and problem-solving skills
  • Enthusiastic attitude: a passion for affiliate marketing and for using data to drive consumer marketing decisions
  • Strong knowledge of analytics, reporting, and data management tools
  • Team Management skills and positive attitude
What We Offer:
  • Competitive salary with performance-based incentives ( ₹18,00,000 - ₹25,00,000 per annum)
  • Opportunity to work in a fast-growing, innovative digital marketing agency
  • Collaborative and growth-focused work culture
  • Access to industry events and networking opportunities
  • Open work environment with casual work setting
  • Flexible work timings

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