Strategic Marketing Business Lead

2 weeks ago


Bengaluru, Karnataka, India Epsilon Full time
About Epsilon

Epsilon is a global leader in marketing services, with a strong focus on delivering personalized customer experiences.

Job Description

We are seeking an experienced Strategic Marketing Business Lead to join our team. In this role, you will be responsible for leading and managing complex marketing campaigns across multiple channels, including direct mail, email, mobile, and more.

Key Responsibilities:
  • Lead cross-functional teams to deliver high-complexity, multi-channel marketing programs.
  • Develop and implement marketing automation solutions using HCL UNICA Campaign or Adobe Campaign tools.
  • Analyze and interpret campaign data output to inform business decisions.
  • Create business requirement documents and functional specifications for client-facing projects.
  • Manage and mentor a team of Marketing BAs to achieve delivery quality, repeatability, and on-time delivery of projects/campaigns.
Requirements:
  • 8+ years of relevant experience in marketing or a related field.
  • Proven track record of leading/managing a team.
  • Expertise in CRM solutions, marketing concepts, and marketing channels.
  • Strong understanding of data warehouse and data mart concepts.
  • Excellent written and verbal communication skills.
Benefits:
  • A competitive salary: $120,000 - $180,000 per annum, depending on experience.
  • A comprehensive benefits package, including health insurance, retirement savings, and paid time off.
About the Role:

This is an exciting opportunity to work for a leading marketing company and contribute to the development of innovative marketing solutions. If you are a motivated and experienced marketing professional looking for a new challenge, please apply today



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