Customer Retention Professional

1 day ago


Salem, Tamil Nadu, India beBeeRetention Full time ₹ 15,00,000 - ₹ 22,50,000

About this role

We are looking for a passionate Assistant Manager – Customer Retention to strengthen our relationship with loyal customers.

This role will focus on customer lifecycle management, personalization, loyalty, and repeat purchase growth across digital channels.

Key Responsibilities:

  • Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
  • Increase Repeat Purchase Rate, Average Order Value (AOV), and Customer Lifetime Value (CLV) through targeted strategies.
  • Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.

Campaign & Channel Management

  • Own campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
  • Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
  • Ensure consistent brand voice, empathy, and care in all communications.

Loyalty & Retention Programs

  • Strengthen Loyalty Program – driving sign-ups, redemptions, and customer delight.
  • Develop VIP & Subscriber Programs to improve LTV.
  • Partner with CX teams to ensure issue resolution translates into opportunities.

Data, Analytics & Reporting

  • Track key metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
  • Run A/B tests to optimize messaging, cadence, and offers.
  • Build weekly dashboards and insights for leadership.

Tools & Technology

  • Manage automation tools like Klaviyo, WebEngage, MoEngage, Clevertap, integrations.
  • Drive data hygiene, personalization logic, and automation workflows.
  • Explore AI-driven segmentation and predictive churn tools.

Desired Skills & Experience:

  1. 3–5 years of experience in CRM, Retention, or Customer Engagement.
  2. Strong knowledge of automation and analytics platforms.
  3. Analytical mindset – comfort with data and cohort analysis.
  4. Creative thinker with ability to personalize content and storytelling.
  5. Understanding of customer empathy and solution-driven communication.
  6. Exposure to eCommerce industry preferred.

Why join us?

Opportunity to scale a high-growth D2C brand trusted by millions.

Work in a fast-paced, entrepreneurial environment where ideas are valued.

Be part of a purpose-led, sustainable brand shaping the future of clean beauty.

Growth path into leadership roles.


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