Strategic Customer Engagement Manager

5 days ago

Salem, Tamil Nadu, India beBeeRelationship Full time ₹ 90,00,000 - ₹ 1,20,00,000

Customer Relationship Management Specialist

This is a highly strategic role that drives customer engagement, retention, and revenue growth. As the bridge between sales, marketing, and support teams, this position ensures effective use of the CRM system, maintains data integrity, and delivers actionable insights.

The ideal candidate will have experience managing CRMs or sales operations, with proficiency in CRM platforms and workflow automation. Familiarity with LeadSquared is highly preferred.

Main Responsibilities:

  • Cross-Functional Coordination
    • Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies.
  • Data Integrity & CRM Hygiene
    • Ensure that customer and lead data remains accurate, updated, de-duplicated, and secure.
  • Lead Management & Automation
    • Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.
  • Reporting & Analytics
    • Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value.
  • Customer Journey Strategy
    • Develop customer journey maps and targeted campaigns (e.g., drip email, personalized content) using behavior tracking and scoring mechanisms.
  • Compliance & Security
    • Ensure CRM operations comply with data privacy regulations (e.g., GDPR) and internal security best practices.

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